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The Importance of Media Training: Woolworths and 4 Corners

The now infamous 4 corners interview with Woolworths CEO Brad Banducci earlier this week, serves as a reminder to all senior executives across industry, institutions and the professions, that being properly prepared for media interviews is critical. An interview with 4 Corners was never going to be an easy going, friendly chat, so Banducci should… Read more »

Woolworths CEO, Brad Banducci in 4 corners interview
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