Many businesses have been busy with the process of surviving through the pandemic, but some are starting to prepare for recovery post-coronavirus crisis. There is no way of knowing what the world will look like on the other side, but this time presents the perfect opportunity to strategise and work on a plan to best prepare for what is to come.
Some questions to consider:
What are you doing to be agile through this disruption?
How are you maintaining service, or are you offering new, innovative services?
There will be a lot of noise post-lockdown, so how will you achieve cut-through?
What are you putting in place now to ensure you are putting your best foot forward?
Right now, the number one priority is staying connected to your clients; your customers; your communities. It is so important to consistently communicate, not only to maintain engagement with your audience but also to broaden it.
Now is the perfect opportunity to refine and scale up your digital presence, because people are absorbing more news and social media content than ever before. Make significant efforts to put your messaging in front of your audience with relevant content, such as information, news they can use, infotainment, and positive reinforcements.
When looking to the future, it is wise to use this time to completely review your businesses communications position. Does your branding need a post virus fresh, clean and disinfected look? Brand refreshes can be simple, cosmetic changes or complete makeover projects, and should consider websites, digital platforms and all marketing materials.
Consider your business narrative, position and desired outcomes, conduct a communications audit and take this opportunity to completely refresh your communications strategy. There may be tactics or tools you never had the time to explore before – for instance, you may have always wanted to introduce video to your communications mix but never had the time to get around to it.
Your business agility is your unique story – people want to hear how individuals and organisations are responding, giving hope through these challenging times. Do you have a media story about how your business is responding in the COVID-19 crisis? Getting that story in front journalists can be a vital and the most relevant tool to broaden your reach through editorial and TV news, radio, newspapers, and digital publications.
If your business is experiencing downtime or is expecting to experience a significant business boom when health restrictions lift, you can use this lockdown period to dig deep and strategise for what is to come.
It may be unprecedented, but that doesn’t mean you have to be unprepared.
We are available for all communications projects, large or small, to assist you during this time of disruption and begin working with you on the best communications strategy for recovery post-coronavirus for whenever that time comes.
Let us help tell your story. Contact if you would like to get in touch.