Rice Naughton McCarthy

Two of Brisbane’s preeminent family law firms, Rice Naughton and Jones McCarthy joined forces to become Rice Naughton McCarthy, Brisbane’s largest family law firm with six accredited family law specialists.  KDPR was contracted to brand the new entity and assist with internal change management.

Rice Naughton McCarthy

KDPR Solution

KDPR worked with the Partners of the new firm to workshop desirable branding assets required and develop the positioning statement and key messaging of the new entity.  Throughout the process KDPR facilitated information sessions with the wider staff to excite and elicit buy-in for the change.  Brand asset development included the style guide, logo, signage, email signatures, business cards, letterhead, website and social media icons.  It also included corporate photography to complement the visual branding story for Rice Naughton McCarthy to be used on the website and in credentials material.   Social media training was undertaken with KDPR and the corporate social media ‘voice’ was developed for the new firm.

The Results

  • Rice Naughton McCarthy is now the largest family law firm in Brisbane
  • Recognition in the peer nominated 2017 Doyles Guide recognising expertise and leadership
  • Key positioning in the Brisbane legal market
  • The largest specialist family law firm in Queensland
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