State Library of Queensland

The State Library of Queensland is the state’s bastion of literature and artefacts of cultural significance throughout Queensland’s history.  It is home to a vast array of collections as well as the exhibitor of major curated expositions throughout the annual calendar.  KDPR was engaged as SLQ’s publicist for two of its exhibitions – Freedom Then, Freedom Now showcasing pieces of social importance, focussing on the notion of freedom, civil rights and social liberty; and Don’t Just Count Us, Let Us Count! in recognition of the 50th anniversary of the 1967 Referendum.

State Library of Queensland

KDPR Solution

KDPR worked with the supplied, approved media material and the available spokespeople to develop a media campaign which involved:

  • Working up a series of media exclusives tailored to different media outlets involving expert commentary from academics and curators
  • Liaison and negotiation with different media outlets in order to deliver an attractive story proposition including visual cues, interview options and various angles
  • Development of a detailed cultural significance timeline aligning with the key artefacts shown in the exhibition

The Results

  • Media reach nearing 10 million
  • 82 media mentions
  • Secured Channel 10 News, ABC TV News, SBS NITV, The Sunday Mail, ABC Radio, Brisbane Times, Sydney Morning Herald, The Age, The Canberra Times, West End Magazine, 4EB, Koori Mail
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