Q Shelter
For over 35 years, peak body Q Shelter has advocated for improved housing outcomes for Queenslanders by influencing solutions and policy, sharing tools and resources, and providing backbone support to regional service groups.
In an historical first, Q Shelter and AHURI teamed up to release annual reports, monitoring housing market conditions and homelessness responses in Brisbane leading up to and immediately following the 2032 Olympic and Paralympic Games. The report establishes a baseline which can be used to help calibrate policy responses, ensuring Brisbane 2032 delivers its intended legacy of social inclusion.
The report was also supported by The Salvation Army, Brisbane Youth Service, YFS, inCommunity, Communify, Micah Projects, and the Committee for Brisbane.
KDPR Solution
With a short one-week runway, KDPR tailored our strategic approach to advocacy campaigns to maximise media opportunities and impact, with clear calls to action while leveraging current news.
We executed a highly successful media conference attended by three of the major TV networks and captured high-res imagery to accompany additional media pitches.
With our comprehensive media plan which featured several angles and calls to action, we achieved 33 media runs which included interviews, features and syndicated coverage.
The Results
Achieved 33 media runs across TV, radio, print and digital, including 9 News, The Courier Mail and ABC Radio
Executed a highly successful press conference
High-res imagery for use in media pitching and Q Shelter materials
Identified a suite of timely angles and packaged the messaging, developing a media alert and media release
Gathered quotes of support from various partners