Instragram is now hiding ‘like’ counts… What does this mean for your business?

Latest News

Instagram users in Australia will now be unable to see the number of ‘likes’ a post receives, as the social media giant trials changes to take the “competition” out of posting. Starting today, this trial update will remove the total number of likes on photos and viewings of videos on Australian user feeds and profiles, and permalink pages. If you’re sitting there freaking out about what this will mean for you and your business who utilise and rely on social media, never fear!

Here’s what you and your business need to know:

  1. HOLD UP…your likes and engagement metrics will NOT be affected

This change won’t affect measurement tools for businesses and creators on Instagram, and all likes and engagement metrics will still be available in those tools.


  1. You can still see your own likes

Users will still be able to see the number of likes received on their own posts, but not others. If you would like to see who exactly has liked someone else’s post, you can click through to the list of users who liked the post, you just can’t see the specific number.


  1. RELAX…this is a positive change

While you may have been stressed and confused when you woke up to this news this morning, this trial feature is designed to “remove the pressure” and take the “competition” out of posting. Instagram is giving you and your business the freedom to express yourself and be creative without fear of falling short in the number of likes.



The economy of likes has increasingly lost its meaning. These days anyone can call themselves an influencer based on the number of tiny little red hearts they receive on a post. There is more to Instagram, and life than likes. This is a timely reminder that social media should be used as a way to genuinely connect with your community and stakeholders. Focus on delivering quality content for your followers that demonstrates your passion and creativity, rather than trying to produce content that will be ‘popular.’


If you would like to take your business social media platforms to the next level and learn how to successfully engage with your audience, get in touch with us today to find out more about our social media training sessions. Let us plan and implement a strategic communications plan for your businesses’ social media and give your brand a voice.

KDPR is a respected PR communications agency with a reputation built on consistent innovation, effective strategy, clear communication and lasting results. KDPR offer clients a helping hand in the ever-changing world of media and social media.

Please contact KDPR’s Director, Kristin Devitt for more information on what we can offer you via phone on 3136 2555 or email her at .


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