Longtime KDPR client BoysTown became yourtown on February 28 in the biggest shake up of the national charity in its 55 year corporate history.
The rebrand came after a wide and long reaching consultation process to better reflect the inclusive nature of its work and bring the organisation into the future.
KDPR was there from Day 1. From taking part in focus groups at the start of the project, to strategic and creative advice, key messaging, stakeholder, community and media relations. KDPR is proud of our long association with this enduring national charity.
The rebrand was a great success and KDPR achieved coverage across Australia including feature stories appearing in major Fairfax mastheads.
The scope of yourtown services comes in many forms, from its 24 hour, 7 day a week youth counselling and support service Kids Helpline, to youth employment and training and refuges for victims of domestic violence.