Earlier this year, longtime KDPR client BoysTown became yourtown in the biggest shake up of the national charity in its 55 year corporate history.
The rebrand came after an extensive research and consultation process, helping the organisation to better reflect the inclusive nature of its work and bring the organisation into the future.
KDPR took part in initial focus groups, provided strategic and creative advice, developed key messaging and executed stakeholder, community and media relations. KDPR is proud of our long association with this enduring national charity.
The rebrand was a great success with KDPR achieving coverage across Australia and continuing to tell yourtown’s story.
The scope of yourtown services comes in many forms, from its 24 hour, 7 day a week youth counselling and support service Kids Helpline, to youth employment and training and refuges for victims of domestic violence.