Adorned in diamonds and drinking fine vodka, what’s not to like? This month KDPR worked with our client, Xennox Diamonds, to launch Vodka Plus in Brisbane.
From acai berry, to apple and spice, the flavours of Vodka Plus surprised and pleased attendees as they admired Xennox Diamonds’ extensive range of jewellery. KDPR engaged with key Brisbane socialites, influencers and media by bringing both brands together in a creative media drop and launch event. Diamonds, fruit, Vodka Plus bottles and Xennox Diamond’s engraved glasses were elegantly wrapped and sent to key invitees to welcome them to the launch. The campaign received strong social media traction from the media drops and event attendees, reaching more than 220,000 people. It doesn’t end there, there are great things in store for Xennox Diamonds and the Vodka Plus brands’ collaboration, with the exciting Bondi espresso martini launching later this month.