From small businesses to the largest corporations, managing a consistent and reliable image to staff, clients and customers is paramount.

All of your key stakeholders need to know who you are and what you stand for, in order to maintain a relationship of trust.

And while you will often be communicating a myriad of messages at any given time, the key is ensuring there is a consistent corporate message underpinning those.

Three questions to ask are:

  1. Do you have a corporate tagline that encapsulates key messages about your organisation?
  2. Is there an established language style applied to all external communications?
  3. How robust is your brand and its application? Do you have brand protocols for how the logo can and cannot be used in printed communication and online / email communication?

Organisations that have grown quickly are often the ones that benefit from a comms audit, to bring everything into line. Sometimes the truth hurts, when you discover the inconsistencies that creep in. But it’s worth it when you end up with coordinated, dynamic communications that reassures everyone why you are worth doing business with.