KDPR was engaged to manage the announcement of a major oil and gas investment into Queensland, and the establishment of the international headquarters of Petroserv Australia.
The investment by Petroserv Group, the first by a Qatari company in Queensland, resulted in the establishment of Petroserv International following a 49 per cent shareholding purchase in the Brisbane based Bothar Boring and Tunnelling, with the new company to be headquartered in Brisbane and service the Asia-Pacific region.
KDPR undertook a campaign which involved the development of tailored communications programs, including; government relations, stakeholder management, media relations and event management.
The culmination of the week’s activity was an official reception ceremony managed by the KDPR team at the Stamford Plaza and attended by company officials, delegates, government representatives and stakeholders, who welcomed the Qatari delegation to Brisbane.
The following day consisted of a number of planned media interviews with business and finance journalists, resulting in local and national business stories.