School holidays don’t end once you’ve finished high school. This is something our team has discovered after working with Hyperdome Shopping Centre for the past two school holidays – Easter and June – and enjoying the installations as much as every child attending. Once you’re in April in Wonderland or The Candy Academy, age is forgotten- we’re all young at heart.
Each holidays Hyperdome create fantastic installations, including April in Wonderland – a giant maze full of craft activities and characters and The Candy Academy – you guessed it, a giant Candy Academy derived from Charlie and the Chocolate Factory (golden tickets and all!). KDPR worked with the team at Hyperdome to bring these events to life with media drops, guerrilla marketing campaigns, media relations and VIP nights.
The results have been fantastic, with key media and influencers in Brisbane and the Gold Coast engaged for both campaigns and the events successfully spreading throughout social media.
We look forward to discovering what Hyperdome have in store for the next holidays…we can only imagine…