Conflict and collaboration
We love a well-executed PR stunt here at KDPR, and Burger King’s overture to McDonald’s to collaborate for peace day brings with it the appropriate buzz and conflict that ensures the core message gets through.
As discussed in this mumbrella article, it may be too early to make a final assessment of how effective this PR stunt has been. But on the basis that it has at least significantly raised the awareness of peace day then it is a success. Burger King’s next move will determine to what extent.
In consumer and corporate communications, there is an imperative more than ever to be creative, to be disruptive and to not be afraid to traverse new territory in order to be heard above the crowd. Here’s to shaking things up!
To read the mumbrella article, click here