Brisbane Powerhouse
Brisbane Powerhouse is Queensland’s home for contemporary culture, a magnificent power station of the 1920s reborn as an arts centre on the Brisbane River. It is home to more than 1,250 individual performances and events annually and is one of the busiest arts venues in the Asia-Pacific region. KDPR was contracted to raise the profile of Brisbane Powerhouse and the executive team, as industry experts and thought leaders in the industry, encourage dialogue about Brisbane Powerhouse, the role of Brisbane Powerhouse in the Queensland arts industry and generate publicity for Brisbane Powerhouse and its shows.
KDPR Solution
Building brand equity and positioning within the robust arts scene has prompted a strong publicity campaign for Brisbane Powerhouse involving:
- Development of media angles tailored to particular media to ensure cut-through
- Liaison with talent and artists to develop a media schedule involving media calls and imagery where possible
- Ongoing strategic advice regarding stakeholder and community engagement
The Results
500+ media mentions during a 12-month period
Media reach nearing 10 million for Comedy Festival 2017- 166 media mentions for Comedy Festival 2017
- 4 million+ media reach for Queensland Cabaret Festival 2017
- 24 media mentions for Queensland Cabaret Festival 2017
- Media reach nearing 5 million for Joh for PM show
- 167 media mentions for Joh for PM show
- Media reach nearing 3 million for Melt 2017
- 58 media mentions for Melt 2017
- 6 million + media reach during five months in 2016
- 123 media mentions in five months in 2016