BoysTown recently launched an innovative program that connects young people with some of Australia’s biggest companies to provide work skills and build job opportunities for the long-term unemployed.
The project in partnership with Lend Lease will see a number of young people from Logan, work alongside qualified trainers to construct a brand new four bedroom house in Lend Lease’s new master-planned community at Yarrabilba.
KDPR supported the launch by planning and executing media stories in print and TV, based around the launch, ensuring the organisation’s messages received cut through in the mass media and partner stakeholders received appropriate acknowledgement.
The Yarrabilba project the first ‘Build and Sell’ construction initiative in South East Queensland, providing onsite skills based training by working on a live construction site.
A recent Australian Research Council Report by BoysTown and Griffith University found that these social enterprise programs significantly improve the lives of disengaged young people with over 70% ongoing employment opportunities proving the importance of the work BoysTown are doing in our communities – not only in Queensland but around Australia.
The BoysTown Yarrabilba project is scheduled to be completed by December 2013 and has Lend Lease and Abigroup as its major supporters. Other supporters include A&L Windows and Doors, BlueScope Lysaght, Bondor, City to Surf Plumbing, Dulux, Hanson, Hills Solutions Group, James Hardie, Steeline and The Good Guys.
KDPR works across BoysTown’s national programs, providing national communications strategy and activity to their prize homes, Kids Helpline, employment and training division and the corporate brand.