Deborah Hoey has extensive experience in public relations and communications strategy development, having implemented plans for several corporate, property, retail and fashion projects across South-East Queensland.

Deborah began her career at KD Public Relations in 2006, before joining South Bank Corporation in 2008, where she managed the delivery of internal and external corporate and consumer communications and publications. During this time she was also responsible for promoting the South Bank precinct, achieving a PR value of more than $4.5 million in coverage across print, broadcast and electronic media.