Crisis, in its definition, is a time of instability and dramatic upheaval. Yet in reality, particularly for a business, a crisis should be a time for well-planned strategic action and making decisive change – cue KDPR.
As a corporate communications agency, KDPR has been the first point of call for major crisis events for a range of different companies and across a broad spectrum of sectors.
Aside from phoning KDPR, below are our five top pieces of advice for drafting a crisis communications action plan:
- Map out the situation on paper, whether it is in anticipation of a crisis or if the crisis event has occurred. It is always best to have it put into a document that remains confidential.
- Write a list of your stakeholders and pin point exactly who will be affected by the situation.
- Create a ‘Trigger points’ timeline – showing what actions will be taken and when.
- Prepare an internal staff briefing document. Ensure your team is well-informed of the situation and the company’s position statement, listing a full escalation process.
- Be as open an honest as possible. Hiding away from the truth or uttering the words “No Comment”, particularly when it comes to media, will lead to the least beneficial outcome for all involved.
Learn more about crisis communications and how KDPR can help here.